6 Essential Tips for Maximizing Social Media Live Streaming Impact

Hello! Hope you are doing well. With the potential to catch the eyes of every genre sector and geography, live streaming has undoubtedly evolved from a mere novelty to a necessity. According to a survey published by Forrester, businesses spent more than 90 billion on video production in 2018, with the figure predicted to surge to more than 100 billion by 2023.

Creating engaging social media live streams involves handling multiple media elements. To reach a global audience base, you can’t just start with random live videos for the sake of views. Quality responses require engaging live streams. To help you achieve that, here is the list of dos and don’ts for social media live streaming:

1. Do a Test Run

Do - A Test Run on the Go: Before starting with social media live streaming, it is always recommended to start with a test run. Go to the privacy settings and select “only me” to prevent your stream from going public. Ensure your surroundings and devices are working fine for the live stream so that viewers won’t face any interruptions. Make sure you have a stable internet connection because slow, laggy videos aren't what viewers want. Once everything is set, switch your viewer settings to public and go live. Do not - Go Live Anywhere, Anytime: It is always better to plan your live stream to get quality responses and engagement. Unplanned live streams may not capture the attention of viewers as effectively.

2. Pre-Event Promotion

Do - Pre-Event Promotion: To drive desired viewership for your live stream, schedule events in advance by creating upcoming events on your social pages. This piques the interest of your target audience and allows them to block their calendars for the event. Send a reminder at least 48 hours before your live broadcast. Another way of doing pre-event promotion can be sending newsletters and survey emails to your target audience. Do not - Sit Back After Scheduling: If you just sit back after scheduling the live stream event, it won't work. Mark your presence and highlight your offerings to catch viewers' attention and define a better outcome.

3. Engage Your Audience

Do - Ask Viewers to Select the Next Topic: Offering engaging content to your followers is great, but you can do even better by connecting with your viewers and taking suggestions from them. Ask what to stream next by letting them reply in the comments. This way, you are giving your viewers a way to get involved with your streams and hang on for your next live stream. Do not - Irregular and Inconvenient Live Streams: Once you have garnered loyal listeners and followers, maintain a consistent schedule. Irregular and inconvenient live streams can have a negative impact on the viewers' interests and often lead to unfollowing or less engagement.

4. Facilitate Two-Way Communication

Do - Include a QA Session: By facilitating your viewers with a QA section, you are starting a two-way communication. Audience members will feel more connected and valued. If you can't answer all questions, aim to answer at least 60 to keep the QA lively. Remember, addressing people and asking for their opinion doesn't just end with the live video. The live chat is still accessible, and you may receive additional questions.

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