Boosting Facebook Posts: Do You Need Facebook Business Manager?

When it comes to organic and paid promotions on Facebook, having a Facebook Business Manager account may enhance your marketing efforts, but it's not an absolute necessity. Let's explore the possibilities and methods of boosting your posts without it.

Alternative Methods for Boosting Posts

If you just want to boost your posts, you can effectively do so directly from your Facebook Page without the need for a Facebook Business Manager account. Here are two straightforward methods to get you started:

Method 1: Via Page Tabs

Log in to your Facebook Page. Navigate to the Tabs section of your page. Locate the Promote button at the bottom of the page. Click on the Promote button and choose your objective. Once you have set your objective, you are ready to go!

Method 2: Directly Promote/Boost Your Post

Go to any of your posts on the Facebook page. At the bottom of the post, you will find the Boost Post option. Click on Boost Post. Add your details and preferences for the boost. The post is now boosted, and you are ready to go!

My Take: Benefits of Using Facebook Business Manager

While the above methods are indeed quick and simple, using Facebook Business Manager can provide additional advantages:

Improved Targeting: You can access more advanced targeting options to ensure your post reaches the right audience. Better Analysis: Detailed analytics and insights can help you understand the performance of your boosted posts and make informed decisions for future campaigns. Testing and Experimentation: With Business Manager, you can conduct multiple tests to find the most effective strategies for promoting your posts.

Creating an Ad Account Without Business Manager

For those who are wary of creating a business account, Facebook does allow the creation of a personal ad account. Here’s how you can set one up:

Access Ad Features: Go to your Facebook Page and add the option to create ads by clicking on Create Ads. Generate Ad Account: Facebook will automatically create an ad account for you upon setting up ads. You can use a credit card to verify and activate your account. Future Flexibility: If you decide to set up a business manager account in the future, you can get another ad account linked to your business profile.

To summarize, while Facebook Business Manager offers several benefits, it is not mandatory for boosting posts. Use the simpler methods directly from your Facebook Page if you prefer, but consider the advantages of Business Manager for comprehensive marketing strategies.