Do Bloggers Rewrite Articles?

The concept of bloggers rewriting articles is an interesting one, especially considering the ever-evolving nature of the internet. Many assume that bloggers would completely rewrite existing content just for the sake of keeping it fresh. However, most reputable bloggers tend to focus on augmenting and optimizing their content rather than a full rewrite.

Understanding Content Augmentation

When bloggers update articles, they are essentially augmenting the content. This process involves several key steps:

Updating with New Information: As knowledge and new research emerge, bloggers integrate this fresh information to keep their content current and up-to-date. Checking Links: Ensuring that all links are still valid and pointing to relevant, authoritative websites is crucial for maintaining the integrity of the content. General Editing and Proofreading: Minor edits and proofreading help to refine the writing and improve readability, making the content more engaging.

This approach not only retains the authority the content has garnered over time but also ensures its relevance and improves its chances of ranking or re-ranking in search results.

Updating for SEO

Many bloggers are also focused on SEO optimization, which means they adjust the content to better align with search engine algorithms. This includes:

Incorporating Keywords: Strategically placing relevant keywords throughout the article improves its discoverability. Adding Relevant Internal and External Links: This enhances the depth and authority of the article by providing context and additional valuable resources. Inclusion of LSI (Latent Semantic Indexing) Keywords: Incorporating these keywords helps to capture more relevant searches and improve the overall ranking potential of the article.

The Importance of Evergreen Content

Evergreen content, which is always relevant regardless of the time it was written, is a cornerstone of blogging. Examples of evergreen content include how-to articles, guides, and informative pieces on universally applicable topics. Regular updates to this type of content ensure that it continues to meet the needs of readers, making it more likely to rank well in search results and engage a wider audience.

Conclusion

While it may seem tempting to rewrite articles entirely, most bloggers prefer to augment and optimize their content. This approach not only enriches the quality of the content but also helps to maintain its authority and relevance over time. By consistently updating and optimizing their articles, bloggers can enhance their SEO performance and ensure their content continues to meet the evolving needs of their audience.