How to Promote and Get Known on Your Online Profile

Influencer marketing can be a powerful tool, but it requires the right strategy and the right platform. One such platform is Phlanx, known for its effectiveness in connecting brands with influencers.

Building a Strong Online Presence

To truly get known and promote your online profile, you must start by understanding and following the right principles. The first and most important step is to gain recognition for the right reasons.

Start with Social Listening

Social listening is a critical component of any digital marketing strategy. It involves actively monitoring conversations on social media platforms where your expertise can make a difference. Unlike traditional marketing approaches, the goal here is not to sell, but to become a trusted authority and a helper.

Follow conversations where your expertise can help people out. By sharing valuable information and offering your knowledge, you establish your credibility and reputation. Over time, individuals who need your advice will start to follow you for the right reasons, not just to buy a product or service.

Be Where Your Customer Is

It's essential to understand your audience and their preferences. Reach out to them where they are, whether it's on Facebook, Instagram, Twitter, or any other social media platform. For marketers, it's crucial to be where the majority of potential customers are spending their time.

Avoid the trap of ‘gatecrashing’ conversations with links to your content. For instance, if you're on Facebook, don't try to direct people to your website for information right away. Instead, build your trust by sharing relevant and helpful content first. This way, you will be perceived as an authentic and approachable influencer rather than a spammer.

How to Begin Social Listening

While social listening involves monitoring conversations, it's not just about pushing your own content. You must establish trust and authority before you can effectively promote yourself.

Here are the steps to get started with social listening:

Follow Hashtags: Hashtags can be a powerful way to find and join conversations relevant to your expertise. Use tools like Hootsuite to create streams and follow trending topics in your industry. Perform Searches: Use the search features on social media platforms to find conversations and discussions that interest you. This helps you understand the landscape and who your potential audience might be. Follow Thought Leaders: Identify and follow influencers and thought leaders in your field. See how they engage with their audience and learn from their interaction strategies.

Tools for Social Listening and Management

One tool that can help you effectively follow hashtags and manage your social media efforts is Hootsuite Social Media Management. Here's how you can use it to follow hashtags:

Create a Stream: After signing up or logging into Hootsuite, create a new stream dedicated to the hashtag you want to follow. This allows you to stay on top of relevant conversations. Choose Twitter Accounts: Connect the relevant Twitter accounts to your Hootsuite dashboard. This ensures that all tweets with your chosen hashtag are visible to you. Use Search Options: Hootsuite provides advanced search options that allow you to refine your searches and find the most relevant conversations. Utilize these features to maximize the value of social listening.

By using these tools and strategies, you can build a powerful online presence and become a respected authority in your field. Social listening is not just about monitoring conversations; it's about engaging with your audience and establishing a genuine connection.

Remember, the key to success in influencer marketing is to be authentic, provide value, and build trust over time. Following these steps and utilizing the right tools will help you achieve your goals and get known for the right reasons.