How to Share News Articles on LinkedIn Without the Share Button

Sharing news articles on LinkedIn is a great way to engage with your professional network and spark discussions. However, if the share button isn't available or convenient, you can still share articles directly by copying the link and posting it as a new LinkedIn update. This method ensures that your network sees the article alongside your commentary, enhancing engagement and interaction.

Step-by-Step Guide to Sharing a News Article on LinkedIn

Copy the Article Link

To begin, navigate to the news article you wish to share and copy the URL from your browser's address bar. This link will be the focal point of your LinkedIn update, providing your connections with direct access to the content.

Go to LinkedIn and Log In

Next, open the LinkedIn homepage and log in to your account. Ensuring that you are signed in with the appropriate profile is crucial for posting updates.

Create a New Post

Once logged in, locate the New Post or Share an Update section on your homepage. This can typically be found in the top navigation bar or on the main feed.

Paste the Link

Within the post creation window, paste the URL of the article you copied earlier. LinkedIn's platform will automatically create a preview of the article, making it easier for your connections to understand the content at a glance.

Add Your Thoughts

To add value to your post, include a personal message or commentary. This could be a summary of the article's key points, a rebuttal, or an opinion based on the content. Providing context helps your connections understand why you are sharing the article.

Optional: Tagging Specific Contacts

If you want to ensure a specific connection sees the post, you can add them by typing '@' followed by their name. This can help draw their attention and encourage engagement.

Post the Update

Once you are satisfied with your post, click the 'Post' button. This will share your update with your LinkedIn network, allowing them to read the article and respond to your commentary.

This method of sharing articles bypasses the direct social sharing button on external websites and leverages LinkedIn's robust platform for content sharing and engagement.

Enhancing the Reach of Your LinkedIn Updates

LinkedIn's algorithm ensures that not all members of your network will see every update. Only your 'close-ties' who actively engage and like your posts and inbox notifications will be able to see them. To increase the organic reach of your updates, consider the following tips:

Add Captions and Hashtags

When creating a new post on your LinkedIn homepage, use the 'Share an Update' option. Type a caption that summarizes the post's content and include relevant hashtags to attract attention. For example, you might use a hashtag like #NewsUpdate or #ProfessionalDevelopment to signal the nature of the content to your network.

Ensure the Post Has a Good Image

Adding a compelling image to your post can help it stand out in your feed. LinkedIn encourages the use of high-quality images to enhance the visual appeal of your posts. Ensure that the image is appropriate and relevant to the article's content.

Remember, LinkedIn's organic reach is often limited. To maximize visibility, consider promoting your posts or directly sharing them with your LinkedIn connections through inbox messages. You can also create tailored messages that include a link to the article, specifically targeting multiple contacts in a single message.

By following these steps, you can effectively share news articles on LinkedIn and engage your professional network in meaningful discussions and interactions.