Instagram's Upcoming Feature: Hiding Likes Counts

Instagram is testing a new feature that will hide the 'like count' on a post, making it less visible to followers. This updated privacy setting is currently being tested in certain areas and could potentially be rolled out globally. Here’s everything you need to know about this new feature and how to enable it.

How Does the New Feature Work?

Starting from the end of 2023, Instagram is testing an update where the likes on a post will not be publicly visible. This means that when a user posts, the number of likes will no longer be displayed on the post itself. Instead, users can see if someone has liked the post, but the specific number of likes will remain hidden. This feature is designed to give users more control over their privacy and to reduce the pressure to get likes.

Journey Through Instagram's Privacy Settings

To enable this new feature, users will need to follow these steps:

Step 1: Open the Instagram App

Start by downloading and opening the Instagram app on your device. Ensure that you are signed in with your account.

Step 2: Access the Settings Menu

Tap on the gear icon in the bottom right corner of the app to access the settings menu. This is where you can customize various aspects of your account and experience.

Step 3: Navigate to Privacy Settings

In the settings menu, locate and tap on the "Privacy" option. This will take you to the section where you can control various privacy settings on your account.

Step 4: Enable Hidden Likes and View Counts

Within the privacy settings, look for the "Posts" section. This is where you can toggle options related to your posts. Find the option "Hide view and like counts" and turn the toggle to the right to enable this feature.

What Users Can Expect

With this feature enabled, your followers will still be able to see if someone has liked a post, but the specific number of likes will no longer be publicly visible. This means that users won't be able to see the exact number of likes on a post, which may reduce the pressure to gain likes and followers.

Current Testing and Future Prospects

Right now, Instagram is testing this new feature in certain countries, and it is not yet available everywhere. The decision on whether to keep it or roll it out globally remains to be seen. If this feature becomes available, it will likely improve the overall user experience by providing more privacy and reducing the emphasis on likes and followers.

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Stay tuned for updates as Instagram continues to evolve its features and settings to better meet the needs of its users.