Who Qualifies as an Instagram 'Influencer'?

Instagram has become a powerful platform for individuals to gain a substantial following and influence consumer behavior. But what exactly defines an Instagram 'Influencer'? This term has evolved beyond just users with a large number of followers to those who significantly impact their audience through their authenticity and credibility. In this article, we explore what it takes to be considered an influencer in the Instagram world and beyond.

Established Credibility and Audience

Influencers are Instagram users who have an established credibility and audience. But what sets them apart is their ability to persuade others through their trustworthy and authentic content. This trust and authenticity are the cornerstone of their influence. Whether it's through product reviews, tutorials, or personal stories, influencers must maintain a genuine connection with their audience to retain their followers' trust.

Real World Impact

While many influencers have a significant presence on social media, it's important to consider their impact in the real world. Some notable individuals like Brene Brown, Simon Sinek, and Prince EA have made real-world changes, demonstrating that social media is just the icing on the cake. Their work is marked by tangible achievements in their respective fields, which often precede or even coincides with their online presence.

I, for one, focus on real-world action. It's not just about the number of followers, but the quality of engagement. True influencers are those who can inspire change and influence decisions beyond the digital realm. When people see that an influencer is not just leveraging their network for personal gain but actively contributing to causes they believe in, it strengthens their credibility.

Interest and Admiration

Consideration of influencers often depends on personal interest and admiration. When a person shares content that aligns with my interests and values and empowers or inspires me, they are considered an influencer. For instance, a health and fitness influencer who consistently provides science-based advice and motivations resonates with me. They not only inform but also motivate, making their content more impactful.

Authenticity is also a key factor. People appreciate honesty and transparency. An influencer who openly shares their struggles and successes fosters a stronger sense of community and trust. This authenticity can drive genuine connections, where followers feel like they are part of a supportive network rather than a mere audience.

Positive Outlook and Action

Positive outlook is another aspect I look for in an influencer. An influencer who consistently shares uplifting messages and positive solutions to problems can inspire a sense of optimism and motivation in their followers. For example, a social entrepreneur who launches projects to address societal issues in a constructive manner is not only providing solutions but also encouraging followers to take action.

Action is what makes an influencer stand out. It's not just about sharing content; it's about making a real difference. When an influencer engages in activism, launches public awareness campaigns, or uses their platform to highlight important social issues, they demonstrate a commitment to making a tangible impact. This engagement is what truly sets influencers apart and earns their followers' respect and loyalty.

Conclusion

In summary, an Instagram 'Influencer' is someone who has established credibility, a significant audience, and the ability to persuade others. More importantly, they are individuals who contribute positively to the world both online and offline. An influencer is not just someone with many followers but someone who makes a genuine impact. Their content should not only entertain but also inspire, empower, and motivate their followers to take meaningful action. As we continue to engage with influencers, let's remember that the real measure of influence lies in its ability to effect positive change in the real world.