Is a Save the Same as a Repin on Pinterest?

Introduction to Save and Repin on Pinterest

On Pinterest, save and repin are two actions that are closely related but distinct. Understanding the differences and similarities between these actions is crucial for optimizing your Pinterest strategy. Whether you are a business, a social media manager, or a content creator, mastering these actions can significantly enhance your visibility and engagement on the platform.

What is Saving on Pinterest?

When you save a pin on Pinterest, you are essentially bookmarking or collecting that pin to your own boards. This process allows you to keep track of pins that you find interesting or valuable. Each saved pin is stored in one of your boards, and you can organize them based on your themes or categories. Additionally, you can add your own descriptions or comments to further enhance your content curation. Saving is a personal action that helps you manage and reference your collections easily.

What is Repinning on Pinterest?

Repinning on Pinterest is a specific type of saving action. When you repin a pin, you save someone else's pin to one of your own boards. Notably, the original source and description of the pin remain unchanged. However, by repinning, the pin is now displayed on your board, making it visible to your followers. Repinning is a powerful tool for sharing interesting content with your Pinterest audience and encouraging engagement.

Key Differences Between Save and Repin

While both actions involve saving pins, there are key differences between saving and repinning. Saving is a general action of collecting pins to your boards. On the other hand, repinning is a specific form of saving that involves sharing someone else's pin with your audience. Here’s a quick breakdown of the differences:

Save: Keeping a pin for your personal reference and organization. Repin: Sharing a pin with your audience, even if it has already been saved by someone else.

Both actions can help you curate and share content on Pinterest, but repinning also serves as a way to increase visibility and engage your audience. By repinning, you can showcase interesting and relevant content, which can attract new followers and grow your audience.

Understanding Repins and Their Popularity

Repins on Pinterest are very similar to 'saves' in terms of action, but they play a significant role in gauging the popularity of a pin. When a pin is repinned, it indicates that another user found it valuable enough to share it with their own audience. Therefore, the number of repins a pin has provides a good measure of its popularity. A pin with a high number of repins has been saved and shared multiple times, indicating that it resonates well with the community.

It's important to note that while repins can help increase the visibility of your content, they do not directly increase your Pinterest audience. However, consistently high-quality repinning can lead to organic growth as your content is discovered and shared by a wider network of users.

Strategies for Effective Repinning

To make the most out of repinning, consider the following strategies:

Research popular pins: Identify trending and relevant pins in your niche. Repinning these pins can help you tap into the existing interest and community around the topic. Engage with your audience: Interact with your pins by commenting and liking them. This can encourage others to engage with your content and potentially repin it. Purposeful repinning: Choose high-quality and valuable content to repin. Your audience is more likely to engage with and share well-thought-out content.

Remember, the key to successful repinning lies in providing value to your audience. Sharing interesting and engaging content can help you build a loyal following on Pinterest.

Conclusion

In summary, saving and repinning are both powerful actions on Pinterest, but they serve different purposes. Saving is a personal action for organizing and referencing content, while repinning is a way to share interesting content with your audience and increase visibility. By understanding the nuances of these actions, you can optimize your Pinterest strategy and grow your online presence effectively.