Running Ads on Facebook Post-Disabled Ad Account: Options and Remedies

When a Facebook ad account is disabled, it often leads to a halt in advertising activities, but it doesn't necessarily spell the end of ad campaigns altogether. This article explores the possibilities and practical steps businesses can take to continue running ads even if their personal ad account is suspended. Understanding the intricacies of Facebook's policies and procedures is crucial for effective ad management.

Why Not to Run Ads on Personal Profile After an Ad Account Suspension

Facebook's platform requires a distinct ad account for any advertising activities, separate from a personal profile. Once an ad account is disabled, all associated advertising activities cease. This means that directly creating or managing ads from a personal profile becomes impossible, as Facebook does not allow ads to be created or managed through a personal profile account post-disabling.

Ad Account Requirement and Integration

A dedicated ad account is necessary to manage and create ads. Facebook specifically notes that this account is separate from a personal profile. Any actions taken under a suspended ad account will cease, as the system will automatically halt any associated advertising activities.

For those utilizing Facebook Business Manager, the ad account associated with that Business Manager will be the one impacted. Thus, if an ad account within a Business Manager setup is disabled, the ability to run ads through that specific account is lost.

Options for Continuation of Ad Campaigns

Despite a disabled ad account, there are still ways to continue running ads on Facebook. Here are some key options and steps to consider:

Using Another Business Manager Account

Many businesses utilize multiple Business Manager accounts to manage different aspects of their ad campaigns. If one account is disabled, switching to another active Business Manager can still allow continued ad creation and management.

Steps to consider:

Verify Account Access: Ensure that you or a designated individual has access to the Business Manager account that is not disabled.

Link Ad Accounts: If necessary, link the active Business Manager account to the desired ad account.

Ad Content Review: Ensure all ad content and policies comply with Facebook's guidelines to avoid further issues.

Hiring a Partner as a Manager

If switching to another Business Manager is not feasible, another option is to hire a partner with an active account. This individual can run ads on your behalf by accessing and managing the ad account.

Steps to consider:

Account Access: Grant necessary permissions to the partner to access the ad account.

Compliance: Ensure that all ad content and policies comply with Facebook's guidelines to maintain account integrity.

Resolving the Issue: Policies Review and Appeals

To address the issue of a disabled ad account, understanding and adhering to Facebook's policies and procedures is crucial. Here are some steps to follow:

Reviewing Facebook Policies

It is essential to review all relevant Facebook ad policies and guidelines to ensure compliance. Violations can lead to account suspension, and a thorough review can help identify any policy breaches or areas of improvement.

Appealing a Suspended Ad Account

If you believe your ad account was suspended in error, you can appeal the decision through Facebook Support or by using the ad account's appeal process. Providing clear and concise reasons for the appeal can increase the chances of a positive outcome.

Creating a New Ad Account

If permitted by Facebook, creating a new ad account under a different Business Manager or profile may be an option. This would require a fresh start and thorough compliance with all Facebook policies and guidelines to ensure the new account remains active.

Steps to consider:

New Account Setup: Set up a new ad account under a different Business Manager or profile.

Policy Compliant Content: Develop all ad content and policies compliant with Facebook's guidelines.

Conclusion

While a disabled ad account can pose significant challenges, there are strategic options for businesses to continue running ads on Facebook. By understanding the platform's requirements, policies, and procedures, businesses can navigate through these challenges and retain their advertising presence.