Opportunities for Experienced Big Brand Community Managers: Sharing Knowledge and Building a Thought Leadership Brand

For community managers with a wealth of experience working in big brands, there are numerous opportunities to leverage their expertise in a meaningful and fulfilling way. This article explores various avenues for experienced community managers to build their thought leadership, network with peers, and contribute to the broader field of community management.

Network with Peer Community Managers to Collaborate and Grow

The most immediate opportunity for seasoned community managers is to share their experiences by fostering connections with peers. As a big brand community manager, you have likely encountered a wide range of challenges and successes that can serve as valuable lessons for others. Engaging in the community management space, whether it be through platforms like Quora or professional networks, can help you become more visible in your industry and provide a great opportunity to network with other community managers.

By sharing your experiences and knowledge, you not only help others navigate the complexities of community management but also build a reputation as a trusted and knowledgeable expert. This visibility can be invaluable for your professional growth, whether you are seeking to further your career or simply looking to connect with like-minded individuals in the industry.

Contribute to the Conversation Through Blog Posts and Books

Another significant opportunity for community managers with a big brand background is to share their knowledge in more formal ways, such as through blog posts or even a book. If your experiences have taught you valuable lessons that you believe could benefit others, consider writing about them in a blog or even compiling them into a book. This can help establish you as a thought leader in the industry and provide a lasting legacy for future community managers to draw from.

When writing blog posts or a book, focus on providing practical advice, sharing case studies, and offering insights from your experiences. This will not only make your content more relatable and engaging but also position you as a go-to expert in the field. Consider reaching out to prominent industry publications or platforms to share your content, as this can further enhance your visibility and credibility.

Boost Credibility Through Big Brand Experience

Working for large brands, either as an employee or through an agency, is often one of the most impressive aspects of a community manager's resume. Your experience with high-profile brands can lend significant credibility to your knowledge and abilities, making you a more attractive candidate for thought leadership positions, speaking engagements, or career opportunities.

Emphasize your big brand experience in your resume, LinkedIn profile, and any speaking or writing engagements. Highlight the specific challenges you faced, the solutions you implemented, and the results you achieved. This can help you stand out from the competition and establish yourself as a trusted authority in the field.

The True Reward: Helping Others

Ultimately, the greatest reward for experienced community managers comes from the act of helping others. Whether you are sharing your knowledge through informal QA sessions, blog posts, or a book, the joy of knowing that you are making a positive impact on the success and growth of your peers can be incredibly fulfilling.

If you have a passion for helping people and a desire to make a difference, these opportunities can be not only rewarding but also more enjoyable and personally satisfying. By using your expertise to empower and inspire others, you can create a legacy that extends far beyond your own career and impacts the future of community management.

So, if you are a big brand community manager, seize the numerous opportunities available to you to share your knowledge and build your thought leadership brand. Whether through networking, writing, or sharing your experiences, your unique perspective can make a significant difference in the field.