Which is Correct: Social Media Is or Social Media Are? And Why

In the realm of digital communication, the question of whether to use is or are with the term social media often arises. This article delves into the linguistic reasoning behind these choices, providing clarity and useful guidelines for content creators and SEO professionals alike.

The Correct Phrase: Is or Are

When discussing social media as a collective entity, the plural form are is the more accurate choice, as social media can be seen as a collection of various networks and platforms. Here is the correct usage:

Correct Usage: “Social media are [plural verb].”

We must remember that media is indeed the plural form of medium, both Latin terms, and thus requires the plural verb form. Examples include:

“The media are highly influential in shaping public opinion.”

Argument for Social Media Are

Some might argue that, due to the plurality of networks and platforms included within the term social media, the singular form is not appropriate. This argument is valid, especially when viewed from a descriptive perspective:

“Social media are [describe various networks].”

However, in Practical Use

From a practical standpoint, the term social media is often treated as a singular entity. This makes is the more common and understandable choice for many.

Correct Usage: “Social media is [singular verb].”

“The social media landscape is continuously evolving.”

Standard Modern English Guidelines

According to standard modern English grammar, media is treated as a plural noun. Therefore, the correct usage when talking about social media as a group of networks would be:

“Social media are [plural verb].”

Conversely, when referring to a specific social media platform, the singular form is used:

“A social media platform is [singular verb].”

The Role of Classification in Grammar

An interesting point often overlooked is the classification aspect of the term. Social media itself is a classification, much like media, public media, or private media.

As a classification, it should be treated as a singular noun. This means that:

“Social media is [singular verb].”

This approach aligns with the idea that a classification, while it might encompass multiple entities, still represents a single concept or identity.

For instance:

“Public media is essential in disseminating information.”

Or:

“Private media is a significant component of modern communication.”

Plurality and Classification Together

When discussing a plurality of classifications, such as public and private media, the use of plural are is appropriate:

“Public and private media are both essential in modern communication.”

Conclusion

While the debate over whether to use is or are with social media can seem complex, it is crucial to remember the underlying grammatical rules and the context in which the term is used. Whether you opt for a collective or singular treatment of social media, the important thing is consistency and clarity in your writing and speech.

For SEO purposes, it is recommended to use the appropriate verb form based on the intended meaning. In practice, is is more commonly used, as it aligns with the general perception of social media as a single, evolving landscape.