How to Start a Career in Digital Marketing Without a Marketing or IT Background

Yes, you can learn digital marketing without prior experience. Many digital marketing courses are specifically designed for beginners, providing the foundational knowledge you need to get started. By following educational resources and guides, you can build the necessary skills for a career in this field.

Getting Started with Digital Marketing with No Prior Experience

To get started with digital marketing with no prior experience, begin by answering a key question:

How much do I know about social media?
As a user, we are only concerned with the content we consume on social media. However, the goal of this question is to expand upon your existing knowledge about social media.

As a regular user, you have likely come across the argument that social media tracks every piece of information about us and uses that information to promote and serve content based on what we like to watch. This happens mainly because every time you like, comment on, or share something, your activity is closely monitored to measure your interest or the type of content you want to see. Based on that data, social media will serve that content to you.

This small exercise will give you an introduction to how the digital space works. In fact, every website on the internet uses similar mechanisms to function, albeit without the like, comment, and share buttons. Instead, they use different algorithms to achieve the same functionality.

What is Digital Marketing?

What is Digital Marketing?
Digital marketing is the art of using and manipulating the social media interaction mechanisms to ensure your marketing advertisements or content reach your target audience. Digital marketing has two different streams:

Marketing with Search Engines (SEO): Different algorithms mentioned earlier are the mechanisms used when you use a search engine for marketing. This is known as SEO or Search Engine Optimization. Social Media Marketing: Marketing via social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.

In the exercise I gave you, you need to decide which marketing stream you want to enter once you are done with that.

Following Influential Marketers

Here are some YouTube channels that I recommend you follow. They are PS not fake gurus but real experienced marketers:

Neil Patel: @neilpatel Brain Dean: @BrianDean Ben Heath: @BenHeath

This is how you can start with digital marketing with no experience.

Conclusion

With a bit of effort and dedication, you can break into the digital marketing field even without a marketing or IT background. Start by understanding the basics of social media, and then dive into digital marketing streams and resources. Follow influencers to learn from their proven strategies and insights. Good luck on your digital marketing journey!