Leveraging Instagram Guides: How to Promote Your Content Effectively

Instagram Guides, introduced as a way to highlight helpful resources and wellness content, have become a versatile tool for creators, brands, and influencers. While these guides cannot be directly promoted through Instagram's advertising tools, there are several strategic ways to promote them and increase visibility. In this article, we explore how to effectively leverage Instagram Guides to grow your following and engage with your audience.

Can Instagram Guides Be Promoted?

As of the latest updates, Instagram Guides cannot be directly promoted via advertising tools like posts or stories. However, there are several methods to share your Guides and increase their reach:

Share in Stories: You can share a link to your Guide in your Instagram Stories, encouraging your followers to check it out. Link in Bio: Add a link to your Guide in your bio, or direct followers to it through your posts. Collaborate with Others: Partner with other users or influencers to mention or share your Guide, helping you reach a wider audience. Engage Your Audience: Regularly engage with your followers and encourage them to check out your Guides through posts and comments.

Why Instagram Guides Are Highly Shareable

One of the best ways to grow your Instagram following is to create sharable, authentic content. Instagram Guides can help facilitate this. If you create a guide that your audience finds valuable, they may be inclined to share it on their Instagram Stories with their followers. This not only increases your reach but also builds trust and credibility among your audience.

7 Creative Ways Brands Can Use Instagram Guides

1: Gift Guides

What better way to use Instagram Guides than to curate a gift guide? Whether it's the holidays or Mother’s Day, creating a gift guide is a great way to give your audience what they're often looking for during that time: gift ideas. In a few simple steps, you can curate an Instagram guide dedicated to your own products or a collection of products from other brands and small businesses.

2: Offer Resources

Instagram originally introduced Guides as a way to spotlight helpful resources and wellness content. So it's no surprise that this is one of the best ways to use Instagram Guides for business! Offer resources that can help your audience in their daily lives, such as tips for wellness, productivity hacks, or self-improvement.

3: Product Highlights

Using Instagram Guides to highlight your products is a great way to curate and organize content for your followers. You can organize your products based on bestsellers, new releases, categories, or demographics. This helps your audience find what they are looking for more easily and increases engagement.

4: How-to Guides Tips

Have you ever wanted to give your followers an extensive list of tips and tricks or an in-depth how-to guide? Now you can! Businesses and creators alike are getting creative with the Instagram Guides feature. By curating these lists, you’re offering additional information that will hopefully inspire them to share your tips with their followers.

5: Travel Guides

Instagram Guides are great for creating guides full of travel inspiration, local gems to visit, or hotel recommendations. If you’re a travel brand or influencer who frequently travels, travel guides are the perfect way to use this new feature. You can compile your past posts in different locations and include additional details about each spot.

6: Roundups

Monthly and yearly roundups are on-trend, so why not create one using an Instagram Guide? You can create product roundups, monthly favorites, or even go as big as a yearly roundup! This not only helps organize your content but also keeps your audience engaged by providing fresh, curated content.

7: FAQs

Whether you’re an influencer, content creator, or small business owner, you likely receive an influx of questions in the DMs. If there are frequently asked questions, it may be worth creating a guide dedicated to that topic. This guide can serve as a resource and help automate your customer service, improving the user experience for your audience.

Conclusion

Instagram Guides offer a unique opportunity to share valuable content and engage with your audience in a meaningful way. By leveraging these guides strategically, you can increase visibility, build trust, and grow your following. Whether you're curating a gift guide, offering resources, or creating travel inspiration, Instagram Guides can help you achieve your marketing goals.