Why Can’t People Share My Post on LinkedIn: Troubleshooting Tips and Best Practices

LinkedIn is a powerful platform for networking, relationship building, and professional growth. However, when you notice that your posts are not being shared, it can be frustrating. This guide will explain why people can't share your post on LinkedIn and provide you with the necessary steps to troubleshoot and resolve this issue.

Limited Sharing Capabilities on LinkedIn

It's important to understand that LinkedIn has specific terms of service that restrict the sharing of content. According to LinkedIn, only original content can be shared on the platform. This means that posts that are copied and pasted from other sources, or those that are republished from other platforms, including blog posts, do not meet LinkedIn's standards for sharing.

Why LinkedIn Does Not Allow Sharing of Non-Original Content

LinkedIn believes that non-original content can undermine user trust and the overall integrity of their platform. Sharing content that is not created by the user can lead to confusion about the authenticity of the information and experiences presented. Therefore, to maintain a high level of credibility and trust, LinkedIn enforces strict guidelines around sharing.

Updating Your Settings to Allow Sharing

To ensure that your posts can be shared, it's important to update your privacy settings correctly. By default, LinkedIn settings should be configured to allow others to share your posts. Here's how you can check and update your settings:

Access Your Privacy Settings: On your LinkedIn profile, click on the gear icon (Settings and Privacy) and then select "Privacy Activity Controls". Set Sharing Settings: Within the "Blocking Hiding the Follower List", make sure that the setting is set to "Everyone". This allows anyone who follows you to share your posts. Note the Exceptions: Keep in mind that if you have blocked a member on LinkedIn, they may still be able to see a public post that appears outside of the LinkedIn network. Therefore, make sure to block any users you are not comfortable sharing your content with.

Creating Original Content for Better Sharing

For your posts to be shared more easily and effectively on LinkedIn, you should focus on creating original content. Here are some guidelines to follow:

Write Original Content: Always write your post from scratch. Include your own thoughts, ideas, and unique insights to make your content stand out. Incorporate Relevant Keywords: Use specific keywords in your title and description to make your content more discoverable. For example, if you're a professional in the tech industry, include relevant keywords like "digital transformation," "AI trends," or "machine learning." Encourage Engagement: Pose questions or call for comments in your post. This increases the likelihood that others will find your content engaging and worth sharing. Highlight User Benefits: Emphasize how the information or advice in your post benefits the reader. This can increase the chances of others sharing your content as they see the value it provides.

Conclusion

Troubleshooting why people cannot share your post on LinkedIn involves understanding the platform's terms of service and adjusting your sharing settings accordingly. By creating original content, using appropriate keywords, and encouraging engagement, you can make your posts more shareable and increase the visibility of your professional profile on LinkedIn.

If you have any questions about creating quality content for LinkedIn, or need further assistance, please feel free to contact us. We are here to help!